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Marketing-An Insider Advantage


Marketing to practices is different than marking to hospitals, and it requires its own set of strategies. While targeting physicians might seem like the most appropriate approach, it is the CEO who researches purchasing options, makes the presentation to physician leadership and recommends the best course of action.

Unfortunately, without MedAxiom, it is nearly impossible to get your message in front of CEOs. We give you access like no others can. MedAxiom can:

• Create a new and more efficient way for your company to drive sales by developing a relationship with key decision-makers in our member practices
• Help you to avoid inconsistent marketing messages by delivering them through MedAxiom in a consistent manner
• Utilize MedAxiom channels such as meetings, WebCasts, direct mailings and conferences to get your message in front of decision-makers
• Assist you in delivering the reasons for using your products and services

Our Approaches

We do this using a number of approaches, such as:

• Working with and providing resources to your sales force
• Marketing webcasts
• Direct mailings

Your Sales Force

When your sales people interact with CEOs or physician leadership, they need to be prepared to add value. An effective way to do that is to have your representative perform an analysis for the practice, use data to support the analysis, and then show how your products and services will improve performance and patient care in a personalized context. The message will be better received, and the practice will be more likely to buy.

MedAxiom can partner with you to keep your sales force informed and to provide them with the tools and hard data they need to help sell your products more effectively.

MedAxiom can provide:

• Benchmarking reports that your team can use to better understand the practice, educate potential clients and develop pro formas. This allows your sales representatives to play a more consultative role by getting away from the standard feature-and-benefit method of selling.
• The MedAxcess interactive database, which creates industry-wide benchmarking reports that enable sales reps to get a snapshot of the industry and use it to develop effective sales approaches and consultation.
• Access to the MedXpert Knowledgebase to gain an understanding of the industry and operational issues from a CEO’s perspective.
• A number of customized products to help you equip your sales force with the knowledge they need to be more effective.

Marketing WebCasts

In addition to using WebCasts to educate our members, MedAxiom can gather the eyes and ears of CEOs and physician leadership to hear your message. WebCasts are an easy, effective way to reach your audience, and our members are familiar with participating in conferences using this technology. They are eager to network and learn from our industry partners without having to be away from the practice and without the cost of traveling.

What message will you send?

Direct Mailings

MedAxiom can easily and affordably get your mailings directly into the hands of the people who make decisions. No more trashing of your advertisements before they even reach the right person. Sponsoring a direct mailing gives you an opportunity to market your products or services, educate your customer base, notify practices and physicians of upcoming meetings, events, and CME programs, or accomplish any number of other important tasks. Contact Chris Romeo (cromeo@medaxiom.com) for more information on how to take advantage this invaluable MedAxiom resource.