HeartTalk Video: MedMarketMastery: Crafting Success Strategies

 

In today's dynamic healthcare landscape, effective marketing strategies play a crucial role in influencing patient choices. Melanie Lawson, MS, host of MedAxiom HeartTalk, is joined by Kim Kaylor, senior vice president of Marketing and Communications at MedAxiom, and Cheyanne Reyome, marketing manager at Zywie, to delve into the complexities of healthcare marketing. They explore the importance of reaching the right patients through targeted, multi-platform messaging and share best practices for crafting impactful marketing strategies that help organizations thrive in a competitive landscape.