Natalie joined the MedAxiom team in March 2020. As marketing and communications manager, she is responsible for leveraging marketing and communications strategies to support member, partner and client engagement. At MedAxiom, Natalie oversees managing the companies marketing automation platform, email marketing campaigns, social media strategy, and website development and maintenance. She also assists in the creation and implementation of external and internal communication strategies, conference and webinar planning, and collaborates across business sectors to support marketing efforts.
Prior to joining MedAxiom, Natalie gained extensive experience working for Baering Group, an integrated marketing agency in Raleigh, North Carolina. While there she helped numerous clients in the healthcare and technology sector develop marketing strategies to achieve their goals and advance their missions. Natalie also participated in the Prosek Partners Apprentice Program, a competitive post-graduate marketing and communications development program in New York City. While there, she worked alongside some of the biggest household financial and healthcare names in the world, working to build, strengthen and protect their brands. As an undergraduate student, Natalie worked as a marketing assistant for the Office of Student Media at the University of Alabama in addition to her studies.
Natalie received a Bachelor of Arts degree in strategic communications from the University of Alabama.