As Digital Marketing Specialist at MedAxiom, Amanda is responsible for digital marketing strategy, marketing automation, email marketing, analytics and reporting, website and content management, social media, search engine optimization, and website and app user experience. As a member of the MedAxiom Creative Services team, she delivers professional services that produce visually captivating and engaging content and communication strategies tailor-made for clients.
While attending school, Amanda completed a marketing internship at Astadia where she managed digital marketing analytic reporting, audience segmentation and list management. She was also a digital marketing and communications intern for the American Quarter Horse Association in Amarillo, Texas. Her responsibilities included supporting corporate partner advertising, managing newsletter, social media and website content, and implementing a digital marketing reporting strategy. Amanda served as the director of public relations and advertising for her fraternity. As a founding member of the University of North Florida chapter, she had the unique opportunity to assist with the development and execution of a new brand, establish positive relations with the community, and promote the organization's philanthropic mission to advance women’s heart health.
Amanda holds a bachelor’s degree in business administration in marketing from the University of North Florida. Amanda has also earned a certification in digital marketing strategy from the Yale School of Management Executive Education program.
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