Headshot of Candice Reineke

Candice Reineke


Vice President, Creative Services

Candice is a strategist, visionary and creative storyteller. She thrives on distilling complex ideas into concise, compelling messages that move audiences. Throughout her decade-long career at MedAxiom, the driving force behind Candice's work has been her passion for changing healthcare. Her areas of expertise include content strategy, video storytelling, event production, podcasting, and virtual education. She leads a team of creative talent, collaborating with outside-the-box thinkers, to serve MedAxiom members, clients and partners.

Before MedAxiom, Candice spent ten years in tv as a director, editor and producer. There, she became enamored with the science of journalism and the art of storytelling. She worked behind the scenes on live shows, tv-station marketing campaigns and served hundreds of clients producing short, on-air commercials and long-format videos to help them tell their stories. Candice's work received recognition for broadcast excellence – a Telly, Emmy, Edward R. Murrow, and May Burton awards.

Candice received her Bachelor of Science degree in Production from the University of Florida, College of Journalism and Communications, graduating Summa Cum Laude. She has earned a Graduate Certificate in Global Strategic Communication and is pursuing a Master of Arts degree in Audience/Consumer Analytics at the University of Florida. Additionally, Candice holds certificates in Advanced Google Analytics and Tableau data visualization.

Whether it be video, audio, data analytics, or a mix of formats, Candice is ready to help you tell your story.  


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